WAKE-UP CALLWhat standing still actually costsWAITING ANOTHER YEAR HAS A PRICE TAG

Last Season Replay

Plug in last year’s numbers. See what the same season would have looked like if you weren’t losing leads to missed callbacks, hunted phone numbers, and quotes nobody followed up on.

Last season — in your own numbers

Total leads last yearPhone calls + form fills + door-knockers — anyone who asked for a quote.Close rate%Percentage of leads that turned into a booked job.Average ticket$Average revenue per closed job.RegionSets ticket cost band — labor + materials differ by region (HomeAdvisor 2024).Leads from organic / referrals%Share of last year's leads that came in without paid ads. Affects how much leak-fix lift you capture vs. how much net-new.Storm-prone market?Hail + wind belts run +25-50% lead volume in storm years.

WHAT LAST SEASON COULD HAVE BEEN

+$575k

$1.08M actual → $1.66M on Homericly. Same leads, same crews, same money in marketing — three times as many of those leads turn into booked jobs because nothing falls through the cracks anymore.

Extra leads / year: +112
New close rate: 31.4%
New avg ticket: $9,936
Channel factor: 0.93×
Region multiplier: 1.00×
Total uplift: +$574,508

Tighten the assumptions →

The defaults below are pulled from BrightLocal local-search 2024 and the Roofing Contractor State-of-the-Industry survey. Move them where you think they should sit for your market.

Extra leads / monthDefault mid-band: 10 (range 5-15).Close-rate lift%Default: 12%.Avg-ticket lift%Default: 8% (financing visibility).

Want this same calculation, but with your actual data?

We will build a free Homericly site on your brand for 14 days and rerun this calculator against your live performance. Decide after.