Find the leak first.
Then put a real number on it.
Most owners are losing more money each month to dropped callbacks, jobs nobody followed up on, and hours hunting for the right phone number than the platform costs in a year. Pick the pain that hits closest. See the dollar number under it — on your own shop, not a case study.
How much will Homericly actually make you?
Six numbers from your shop. Every assumption is sourced or labelled as our modeling. Tighten anything that doesn’t look right — the math updates live.
+$1.25M in additional booked revenue, year one.
- Revenue uplift
- +$1,249,747
- Profit uplift
- +$229,745
- Ad-spend savings
- +$10,500
- Back-office hours reclaimed
- +801 hrs/yr
- Back-office dollars saved
- +$27,227
- A/R recovery value
- +$17,053
- Lead-volume lift
- +48%
- Projected year-1 revenue
- $3,049,747
- Implied jobs added
- +136
Tighten the assumptions →
Every default below is pulled from cited research (NRCA market survey, BrightLocal local search, Roofing Contractor magazine, McKinsey automation study). Move them where YOU think they should sit.
⚠ Heads up: at +136 jobs/year on 4 crews, you'd be running 83 jobs per crew per year vs. today's 49. Capacity matters here — see the Cycle Compression calc next.
On YOUR numbers, Homericly clears the platform cost 52× over in year one — and most of it isn’t from new leads. It’s from closing more of the ones already walking through your door, reclaiming back-office hours, and collecting money you already earned.
Scenario: Hybrid — split between ads + organic + referrals · Goal: Growth — book more jobs, faster.
Claim your 14-day free buildNo card. 12-month money-back + $25,000 apology promise — Standard or Gold.
Want this same calculation, but with your actual numbers — pulled from your live build?
We will spin up Homericly on your brand for 14 days. After a week of activity we rerun this calculator against your real performance and send you the side-by-side.
Pick the thought that’s been keeping you stuck.
See the math underneath it.
What you stand to gain
Ad + Conversion ROI Calculator
You’re paying for the click. Then losing the lead in seven different apps your team can’t keep straight. See the same ad budget with one platform behind it.
If you’re thinking:“PPC will bleed me dry before the site pays off.”Open calculator →VALUE PROOFJob-Cycle Compression Calculator
Inspection → deposit → install → final payment. Every day of that cycle is cash sitting in someone else’s pocket. See what tightening it by a week is worth.
If you’re thinking:“Cashflow is tight and I'm always chasing payment.”Open calculator →VALUE PROOFMaterials Margin Calculator
Pitch. Squares. Ridges. Valleys. Drip edge. Get the bundle count and the material cost — then see what an integrated takeoff saves vs. a tape measure on the truck.
If you’re thinking:“I do my takeoffs by hand and my numbers are fine.”Open calculator →What standing still actually costs
Last Season Replay
Plug in last year’s numbers. See what the same season would have looked like if you weren’t losing leads to missed callbacks, hunted phone numbers, and quotes nobody followed up on.
If you’re thinking:“I need to see how this season goes first.”Open calculator →WAKE-UP CALLMobile Emergency Response Test
Drop in your URL. Right now, a homeowner with water on the dining-room floor is loading your site on a phone. We score what they see.
If you’re thinking:“I can use a free template and it'll look fine.”Open calculator →WAKE-UP CALLLost Lead Estimator
Pick your market. See how many homeowners typed “roofer near me” this month — and how many of them you never even had a chance at.
If you’re thinking:“I've survived this long without one — why change now? My business model has worked for years.”Open calculator →WAKE-UP CALLBack-Office Hours Reclaimed
How many hours a week is your team chasing quote replies, reminding customers about payments, and asking each other what crew is where? Multiply by what those hours cost.
If you’re thinking:“I'd hire more office help if I could afford it, but every new hire seems to create more problems than they solve.”Open calculator →WAKE-UP CALLAccounts Receivable Recovery
How much money is on completed jobs you haven’t collected yet? How many days past due? See what tightening your collection cycle by 30% does for working capital.
If you’re thinking:“I'm owed thousands across half a dozen finished jobs but chasing it isn't worth my time — or my office manager's.”Open calculator →Why holding off is the risky move
Exit Value Calculator
What’s the shop worth when a buyer walks in? Materially more if the systems are documented — not in your head, not on sticky notes.
If you’re thinking:“I'm planning to retire in a few years — it's not worth it.”Open calculator →RISK MITIGATOROwner-Time Cost Calculator
You’re still doing payroll Sunday night and following up on a quote at 9 PM. See what those hours cost at the rate your business actually values you at — and what gets handed back.
If you’re thinking:“I haven't taken a real vacation in three years.”Open calculator →RISK MITIGATORInteractive Benchmark
Pick your market size + competition + storm exposure. Get the year-one band — low, expected, high — from comparable roofing shops. No story. Actual numbers.
If you’re thinking:“Success feels too uncertain.”Open calculator →